Discover the 2026/27 subscriptions and the BNO’s new visual identity!

News, Press release

Nice to meet you!

The 26/27 subscriptions are here! Discover what’s in store for next season, choose your favourite series and secure your subscription from 24 March at 10 am. And there’s more: the BNO is unveiling a brand-new visual identity. Discover it below.

GIF Subscriptions

For the 26/27 season, the BNO presents five carefully curated subscription series. Enjoy your familiar favourites with Friday Masterpieces and Sunday Symphonies, or explore new musical horizons with Piano Legends, the Modernists, and Symphonic Dates. Choose the concerts that will shape your season,  let yourself be inspired by captivating performances and enjoy 25% off. Book early to secure the best seats.

Discover the subscription brochure here, or explore the series below:

ONB3752 2026 Teaser Rebrand BNO Still 02

New season, new look, same passion

Under the slogan “Nice to meet you,” the BNO is embarking on a new path with a completely new visual identity: more modern, more colorful, and more accessible, in line with its musical program and ambitions.

Season 26/27 is all about renewal: with a new logo and a fresh visual style that perfectly aligns with the orchestra’s artistic program and vision. The goal? To inspire and connect diverse audiences by combining artistic ambition, curiosity, and innovation, and by collaborating with a wide range of partners in Brussels, Belgium, and beyond.

For this new branding, the BNO collaborated with the Brussels-based agency Coast Agency. After months of reflection, discussion, and experimentation, the result is a brand that is dynamic, bold, and accessible to a wide audience.

Intendant Bob Permentier proudly explains this new chapter:

"With this refreshed visual identity, classical music is choosing a different way of communicating—moving away from elitist codes and without a paternalistic tone. Today, it speaks with openness, warmth, and curiosity. Thanks to an inclusive and contemporary language, it reflects a new, eclectic spirit that welcomes everyone. This renewed vocabulary breaks down old boundaries and lets classical music sparkle once again: we make it lively, human, and entirely of our time. With positive energy and simple, heartfelt words, we want to invite rather than exclude. At the BNO, classical music is no longer just a tradition, but a vibrant experience—contemporary, open to everyone, and ready to be shared."

What do you think? Stay tuned to discover what we have in store for you!